What I’m gonna say might sound strange, silly, maybe even crazy.

But if you market online, it could make a BIG difference in your bottom line.

Listen:

One of the coolest lessons in my copywriting book -
http://www.CopywritingGrabBag.com – is about something many of us
find rather…

… unsexy.

I know I did until I learned it.

And very few people are teaching this online.

But in Appendix 2, I interviewed Doberman Dan Gallapoo — an
extremely savvy marketer who worked side-by-side with the late
(great) copywriting & marketing genius Gary Halbert.

DD learned many cool tips and secrets from Gary.

One of which made an **exceptionally** big difference in his bottom
line, but that he had to learn the “hard way”.

Here’s what happened:

It was Christmas many years ago.

Sales were low, and Doberman Dan was down to his last “bullet.”

In fact, sales were so bad, he literally wondered how he was going
to put food on the table.

True, he had a big email list for his supplement business.

But the response was extremely weak for whatever reason.

So there he was — with the wolves at the door — wondering what to
do, when he remembered something Sir Gary of Halbert taught him.

Something that’s FAR from “sexy”.

Something that, frankly, DD did not want to do.

But since his back was to the wall, he figured he had no choice.

So he went into his files and pulled the names of his most recent
1,000 buyers.

But he did not pull their email addresses.

He pulled their SNAIL MAIL addresses.

You remember snail mail, right?

I had almost forgotten about it myself until DD told me his story.

Anyway, so he cranked out a sales letter, sat at his kitchen table
and started hand addressing envelopes.

Then, with his last bit of money, he had them printed and mailed.

What happened?

Would you believe a “Christmas Miracle”?

Hey, it happened.

Because just by snail mailing his 1,000 most recent customers, he
got FLOODED with orders.

He was just blown away.

So he did it again the next month.

Again, the orders poured in.

Frankly, the moolah came so fast, he broke out his calculator and did some figurin’.

Lo and behold…

Doberman Dan discovered if he’d been snail mailing his most
recent customers for the past several years, he would’ve made
an extra $100k per YEAR.

And that was a conservative estimate.

Anyway, here’s the point:

If you have a lot of customers and are only using email, you could
be leaving a ton of moolah on the table.

I’m dabbling with snail mail myself and in future emails I’ll let you
know how it goes.

I once heard Dan Kennedy say (paraphrased):

“The best thing that’s happened to email is direct mail.”

And with these snail-mailer numbers, that’s pretty hard to dispute.

Ben Settle

P.S. Speaking of offline marketing…

Here’s a comment from a pro copywriter about another appendix in
“The Copywriting Grab Bag” – http://www.CopywritingGrabBag.com -:

Ben

*** Additional Comment from TheListWiz: ***

All email marketing lists from TheListWiz INCLUDE the physical mailing address at no additional charge.  Choose from dozens of lists, leads and databases.

Obviously our lists do not contain your previous customers..  Our lists contain your FUTURE customers..  The same principal as Ben speaks of above – combine email and snail mail to dramatically increase the response rate to any offer.

Of course if you take it one step further – follow both of those with a phone call – the response and sales rates go into the sales and marketing hall of fame type status.

Gene Gill
The LIst Wiz.net